Пляжи Китая заполонили facekini

60-летняя предприниматель из города Циндао по имени Чжан Шифань стала известной, благодаря созданию facekini – эластичных масок для защиты лица отдыхающих от солнца в Китае, где очень ценится светлая кожа. Раньше дамам этой страны приходилось прятаться от небесного светила под зонтами, носить шляпы с широкими полями и несколько слоев одежды. А теперь они смогли забыть обо всех этих неудобствах с facekini, которое надежно защищает тело от солнечных лучей и ожогов медуз.

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Сейчас Чжан Шифань выпустила уже шестую коллекцию facekini – яркую, с изображениями редких животных. Сначала маски были популярны только у пожилых дам, а теперь их начали носить молодые девушки и даже мужчины.

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Pic shows: Zhang Shifanâs sixth-generation facekinis. A woman credited with inventing the bizarre swimwear known as the "facekini" has now proudly presented the sixth generation of the iconic beach clothing. The new facekini models are not only more comfortable, they also come in a wider variety of colours and patterns, bringing both style and practicality to beach-goers in Qingdao City, in East Chinaâs Shandong Province, who fear tan lines. While first-generation facekinis designed by 60-year-old Zhang Shifan were â as the name suggests â only headwear, later versions transformed the concept into a full-body swimsuit. The facekini "invasion" started several years back on the popular beaches and at crowded resorts in Qingdao City, but soon spread to the rest of China. Like many great inventions, Zhang created a market where there was none by convincing her countrymen of the need to protect themselves from harmful ultraviolet rays and stinging jellyfish in the seas. Several beach-goers were already doing this by bringing umbrellas and buying long-sleeved swimwear for their seaside holidays. Despite being ridiculed the world over, love for the clothing, which was once only worn by middle-aged women, has taken on a life of its own and is now also used by the younger generation as well as men. Zhangâs sixth-generation facekinis are now appealing to the youth of China by featuring animal prints on the back such as giant pandas, alligators, and Siberian tigers. By including some of the worldâs rarest animals on the back of the full-body suits, Zhang hopes to preach wildlife conservation at the same time. Her newest facekinis are a stunning array of designs and patterns, which have to some extent become the go-to fashion statement every summer. (ends)

Pic shows: Zhang Shifanâs sixth-generation facekinis. A woman credited with inventing the bizarre swimwear known as the «facekini» has now proudly presented the sixth generation of the iconic beach clothing. The new facekini models are not only more comfortable, they also come in a wider variety of colours and patterns, bringing both style and practicality to beach-goers in Qingdao City, in East Chinaâs Shandong Province, who fear tan lines. While first-generation facekinis designed by 60-year-old Zhang Shifan were â as the name suggests â only headwear, later versions transformed the concept into a full-body swimsuit. The facekini «invasion» started several years back on the popular beaches and at crowded resorts in Qingdao City, but soon spread to the rest of China. Like many great inventions, Zhang created a market where there was none by convincing her countrymen of the need to protect themselves from harmful ultraviolet rays and stinging jellyfish in the seas. Several beach-goers were already doing this by bringing umbrellas and buying long-sleeved swimwear for their seaside holidays. Despite being ridiculed the world over, love for the clothing, which was once only worn by middle-aged women, has taken on a life of its own and is now also used by the younger generation as well as men. Zhangâs sixth-generation facekinis are now appealing to the youth of China by featuring animal prints on the back such as giant pandas, alligators, and Siberian tigers. By including some of the worldâs rarest animals on the back of the full-body suits, Zhang hopes to preach wildlife conservation at the same time. Her newest facekinis are a stunning array of designs and patterns, which have to some extent become the go-to fashion statement every summer. (ends)

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*COMPOSITE* Women wearing face-kini and full bodysuits on the beach in  Qingdao city, Shandong province, China - 28 Aug 2016

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